At the end of each year Turin hosts a festival of light; Luci D’Artista, Artist/designer Martino Gamper was invited as one of the artists of 2012. A running theme in his furniture designs is simple geometric shapes which served as a starting point for me to realise in motion.
This new technology displays video through pulsating LED lights in circular motion. The LED’s are very bright diodes in Red, Green, Blue which combined can display 4096 colours. The video is transferred from a computer and stored on a chip next to the LEDs. Images are displayed at a refresh rate higher than 50 frames per second and works really well in rotation whereas animation from the centre going outwards is slower.
It was really interesting to design motion-graphics for a very different, circular screen compared to the normal 16 by 9 wide-screen video. To make a high impact visual, simple shapes combined with accelerated/decelerated motion seemed to work best.