THE STORY BEHIND THE DESIGN

PROJECT
Designed By Pentagram Stories

CLIENT
Pentagram/RA/McQueen/Cass Art/Mothercare/M&T Bank

ROLE
Director/Creative

The naming, graphic identity, shooting style and overall concept of these films were developed as a conceptual platform to bring insight to the design process and as such increase the perceived value of the end product.

The design stories are used as an online promotional tool as well as a corner stone in business credentials/ presentations.

View each film independently here:

Royal Academy - 244 Years Young
Alexander McQueen - Ten Years With Lee
Cass Art - Fill This Town
Mothercare - To Design A Bottle