Pentagram design stories
The naming, graphic identity, shooting style and overall concept of these films were developed as a platform to demystify the design process and tell the story behind the design.
The stories are used as an online promotional tool as well as a corner stone in business credentials and presentations.
'Designed by Pentagram' series
Pentagram (Ra/McQueen/Cass Art/Mothercare/M&T Bank)
Creative & art-direction: Naresh Ramchandani
Click below to view each film independently:
Royal Academy - 244 Years Young
Alexander McQueen - Ten Years With Lee
Cass Art - Fill This Town
Mothercare - To Design A Bottle
The story behind the design
The film to the left is a montage of two of the first films directed to tell the story behind the design. Read more about the on-screen identity and overall concept of these films here. The films were developed as a platform to bring insight to the craft of the design process and explain the very nature of business when approaching any design project.
The design stories are used as a general online promotional tool, in business credentials and in public speaking events.
Designed By Pentagram Stories
Pentagram/RA/McQueen/Cass Art/Mothercare/M&T Bank
View each film independently here:
Source – http://vimeo.com/77711794