Designed by Pentagram – Identity
"Designed by Pentagram" is a series of films that tell the story behind the design. Both the identity and the overall shooting style had to be designed in a way that would get all the Pentagram partners onboard.
The name was decided to be simply "Designed by Pentagram". Knowing the Pentagram portfolio well through the making of the "Forty Story" I started looking at identities Designed by Pentagram through the years.
The different logotypes were deconstructed into individual letterforms and reconstructed again to spell out the name both typographically and conceptually. We opted for letterforms for a modern look and reveal the titles in five cuts (as a nod to the five original Pentagram partners).
The shooting guidelines were developed to define a recognisable style.
The extended graphics package consists of wipes and chapter dividers which can be combined in any of the brand colours.
Designed by Pentagram Identity