Mobilising millennials to the ballot
Only 65% of people voted in the last UK election, with a majority of non-voters being young people.
In the run up to the General Election on 7 May 2015, Naresh Ramchandani, Marina Willer and their teams decided to combat this disengagement.
“We thought the campaign needed a manifesto – an about, or a why. And it needed be video-based because video is the most instant and
emotive way to make an audience care.”
– Naresh Ramchandani
It's Nice That
Campaign website: http://igiveanx.co.uk/
Read more on the Pentagram blog
I Give An X Campaign Film
Designers: Clare Newsam, Hiromi Suzuki, Lizzie Reid, Ian Osborne, Ana Estrougo
Writers: Christopher Cryer, Zuleika Sedgley
Web Development: Alex Johns, Katee Hui
I Give An X
Source – https://vimeo.com/124337885