itv PERSPECTIVES — BRANDED BLOCK
Documentaries are all about perspectives and different vantage points. Interesting stories have depth and we can explore them from many angles. Using the typographic logotype as a metaphor for this, it can have great depth and can be seen from a number of interesting viewpoints.
Cuts from different view points of the beautifully rendered logo to reveal at the end. Executed in 3D, light effects and particles for sense of space and speed. The camera moves across the forms exploring different vantage points as they are extruded into deep abstract shapes.