Each vote counts the same
Painter or politician,
each vote counts the same
A memorable tone setter and identity in stop-motion style, for the 2018 Swedish General Election, featuring a cross section of Swedes mixed up with the party leaders—depicting the core idea of democracy, that each vote counts the same.
Playing a key role in society
Public service may be criticised but plays a key role in democratic society, especially in a general election. The creative concept was conceived at Happy F&B, sold to SVT and implemented according to the new brand identity, with the Slash-symbol as the signifying brand and communication element.
Title and studio backdrop
Behind the scenes film
On screen graphics
On screen graphics
Studio backdrop and identity
Brand element: Reoccurring countdown timer
Different people.
Definitive art direction.
All the political leaders of Sweden.
Project summary
Credits
Creative & Design: Happy F&B
Production:
DOP Mattias Andersson
Role
Prototype/proof of concept for pitch presentation
Representing the agency at the shoot
Behind the scenes shoot & edit