THE STORY BEHIND THE DESIGN
Designed By Pentagram Stories
Pentagram/RA/McQueen/Cass Art/Mothercare/M&T Bank
The naming, graphic identity, shooting style and overall concept of these films were developed as a conceptual platform to bring insight to the design process and as such increase the perceived value of the end product.
The design stories are used as an online promotional tool as well as a corner stone in business credentials/ presentations.
View each film independently here: