“There are few pieces that represent the typographic and
design spirit that illuminated that moment of history [1960's at CBS] and certainly none on a scale as ambitious.” – Milton Glaser
Lou Dorfsman realised his magnus opus to the world with help from typographic design legends such as Herb Lubalin in the mad men era of the 60s. The 33x8 feet piece comprised of 1650 woodcut letters in the CBS canteen. This documentary is built on a voice over by the man himself.
Additional Photography: Alain Renold
Source – https://vimeo.com/16008321