Artistic. Energy. Remix.

 
 

A new look for Sweden’s most popular entertainment programme

Art-Directing the style of artist Shai Dahan and directing the concept/process with TV4 and Mastiff, through to motion design and delivery.

 

Remix the titles

 

Film photography portraits meets painting. Analogue meets digital.

Så Mycket Bättre is all about colourful and creative expression—entertainment and emotion.
Artists interpreting and remixing each other in novel ways, creating something new yet celebrating the old. 

We are doing the same by remixing both the artist and the scenic landscape in an artistic, consistent and novel way.

Old meets news.
Film meets painting.
Tactile meets tech.

 
 

Analogue meets digital

Paint shot in 8K were used to bring on Shai’s artwork for a truly organic and artistic feel.

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Shot in 8k

Andreas Nilsson DOP at SUPERSTUDIO shot ink and paint in 8K which were used to bring on the paintings for an organic feel.

Using the latest tech

Tracking fabrics has been near impossible before, but AI-powered tools made it possible to superimpose graphics onto fabric in motion.

After

Before

Credits.

Art-Direction & Motion: Christian Carlsson
Artist: Shai Dahan
Creative and studio DOP: Andreas Nilsson
Producer: Daniel Edvardsson
Executive producer: Martin Nygren

Production company: Mastiff
Supporting production company: Superstudio
Client: TV4

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Motion Identities for SR / Swedish Radio

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Art-direction for Sweden's biggest news programme